A fair price, benchmarked against the live market.
Crops are priced against live data from 200-plus markets, so the farmer sees the price before leaving home.
Building a safe, sustainable food supply chain
Better pay for the farmers who grow it, and safe, traceable produce for every buyer.
60,000+
Registered farmers
7,000+
Buyers
15,000+ MT
Food loss prevented
4+ Countries
cross-border supply chain solution
As featured in
Safe food, direct from the farmer's field to the buyer's door.
Five nodes, 18 to 24 hours from the farmer to the buyer's door.
FARMER
Direct procurement
60,000+ growers
Field agents register the farmer on the Jogaan app and lock the price at weighing.
DISTRICT HUB
Grade and cold-store
40+ hubs
Four-tier quality grading, applied at hub intake.
PLATFORM
Match and settle
24h payout
Mobile money settlement to the farmer.
LAST MILE
Refrigerated dispatch
1,050+ MT/month
Refrigerated trucks on Fashol's own delivery routes.
BUYER'S DOOR
Order to delivery
7,000+ buyers
From a Dhaka MSME to an exporter shipping into Singapore, Dubai, or Bangkok.
Wash, grading & processing centres - coming to every region.
Fashol is building agri-product wash, grading, and processing centres across Bangladesh - one safety standard, close to where food grows. Better returns, less waste, safer food.
Rolling out district by district.
Four things a farmer on Fashol has, that a farmer off it usually does not.
Payment in hours, not weeks.
Payment reaches the farmer's mobile wallet within 24 hours of weighing - no invoices, no middleman cuts.
Seed, feed, and machinery on the same app.
Jogaan's marketplace carries quality-verified seed, pesticide, feed, and machinery, at prices Fashol negotiates for the network.
Working capital, underwritten by transaction history.
From 2026, Fashol will offer financing and working capital with partner banks, underwritten by Jogaan sales history.
Four kinds of buyers. One platform, built around each.
Restaurants
Fresh produce at your kitchen door before morning service, ordered the night before through Hyperfarm. No more 4am runs to the wholesale market.
Quick-commerce
Real-time stock visibility and daily pricing on Hyperfarm, with cold-chain fulfillment to your distribution centers. Traceability runs from farmer to final order.
Wholesalers
Direct-from-hub bulk pricing with quality grading applied at intake, not at the urban wholesale market. Operations managed on the Fashol platform.
Exporters
Grade A selection at hub intake, dedicated cold-chain routing to airports, and export documentation handled end-to-end. Produce in the destination market while it is still in peak freshness.
We source in Bangladesh. We deliver across the region.
Four offices run on a single operating system. Every order moves on the same stock, pricing, and settlement engine.
4
- Dhaka
- Headquarters and operations
- Singapore
- Regional trade desk
- Dubai
- Middle East gateway
- Bangkok
- Southeast Asia desk
Four corridors out of Dhaka.
Air and sea routes to Singapore, the Gulf, and Southeast Asia - grading-verified and cold-chain handled from farm gate through customs.
The eagle-eye view of your supply.
Every kilogram is traced, graded, and QC-checked before it leaves our hub. Buyers follow it live on one dashboard - status, grades, cold-chain, settlement.
The chain is still being built. Join as a farmer, a buyer, or a colleague.
Farmer onboarding
WhatsApp a field agent. Bring your last season's records, if available.