Building a safe, sustainable food supply chain

Better pay for the farmers who grow it, and safe, traceable produce for every buyer.

Partner with Fashol

60,000+

Registered farmers

7,000+

Buyers

15,000+ MT

Food loss prevented

4+ Countries

cross-border supply chain solution

As featured in

The platform, in two products.

Fashol's operations run on software we built in-house. Jogaan is the farmer's app. Hyperfarm is the buyer's app. Both run on the same stock, pricing, and settlement engine, so every order moves on one shared record.

Jogaan

For Farmers and field agents.

The grower's view of the Fashol network.

Farmers and field agents use Jogaan to check live buyer demand across nine districts, get paid by mobile money within 24 hours of weighing, and keep a paperless record of every sale. It also carries a marketplace for seed, feed, and equipment.

Open Jogaan on Google Play

Safe food, direct from the farmer's field to the buyer's door.

Five nodes, 18 to 24 hours from the farmer to the buyer's door.

Fashol's five-node supply chain, from rural farm to urban buyer and export markets.

FARMER

Direct procurement

60,000+ growers

Field agents register the farmer on the Jogaan app and lock the price at weighing.

DISTRICT HUB

Grade and cold-store

40+ hubs

Four-tier quality grading, applied at hub intake.

PLATFORM

Match and settle

24h payout

Mobile money settlement to the farmer.

LAST MILE

Refrigerated dispatch

1,050+ MT/month

Refrigerated trucks on Fashol's own delivery routes.

BUYER'S DOOR

Order to delivery

7,000+ buyers

From a Dhaka MSME to an exporter shipping into Singapore, Dubai, or Bangkok.

Wash, grading & processing centres - coming to every region.

Fashol is building agri-product wash, grading, and processing centres across Bangladesh - one safety standard, close to where food grows. Better returns, less waste, safer food.

Rolling out district by district.

Four things a farmer on Fashol has, that a farmer off it usually does not.

A fair price, benchmarked against the live market.

Crops are priced against live data from 200-plus markets, so the farmer sees the price before leaving home.

Payment in hours, not weeks.

Payment reaches the farmer's mobile wallet within 24 hours of weighing - no invoices, no middleman cuts.

Seed, feed, and machinery on the same app.

Jogaan's marketplace carries quality-verified seed, pesticide, feed, and machinery, at prices Fashol negotiates for the network.

Working capital, underwritten by transaction history.

From 2026, Fashol will offer financing and working capital with partner banks, underwritten by Jogaan sales history.

Four kinds of buyers. One platform, built around each.

Restaurants

Fresh produce at your kitchen door before morning service, ordered the night before through Hyperfarm. No more 4am runs to the wholesale market.

Quick-commerce

Real-time stock visibility and daily pricing on Hyperfarm, with cold-chain fulfillment to your distribution centers. Traceability runs from farmer to final order.

Wholesalers

Direct-from-hub bulk pricing with quality grading applied at intake, not at the urban wholesale market. Operations managed on the Fashol platform.

Exporters

Grade A selection at hub intake, dedicated cold-chain routing to airports, and export documentation handled end-to-end. Produce in the destination market while it is still in peak freshness.

We source in Bangladesh. We deliver across the region.

Four offices run on a single operating system. Every order moves on the same stock, pricing, and settlement engine.

Dhaka: Headquarters and operations
Singapore: Regional trade desk
Dubai: Middle East gateway
Bangkok: Southeast Asia desk

Four corridors out of Dhaka.

Air and sea routes to Singapore, the Gulf, and Southeast Asia - grading-verified and cold-chain handled from farm gate through customs.

The eagle-eye view of your supply.

Every kilogram is traced, graded, and QC-checked before it leaves our hub. Buyers follow it live on one dashboard - status, grades, cold-chain, settlement.

The network, in the words of the people on it.

"Before Fashol, I used to take my cauliflower to the mahajan and accept whatever price he gave that morning. Now I see the price on my phone the night before. If it's not good, I wait a day."

Abdul KarimFarmer

"The money reaches my bKash by evening. On the old system I would wait two weeks, and sometimes the mahajan would deduct for transport that never happened."

Shahinur BegumFarmer

"I run six branches in Dhaka. I place one order at 10 PM and it reaches all six kitchens by 6 AM. My head chef does not even come in for receiving anymore."

Tanvir AhmedChef-Owner

"They came and weighed the brinjals in front of me, showed me the Grade A and Grade B on the scale, and I got the paper receipt. No arguments."

Mohammad RafiqFarmer

"We import about 40 tons of fresh produce a month. The cold-chain reading on the dashboard is what our food safety team logs. It saves us a full QA step."

Priya MenonHead of Supply

"We grow pointed gourd for export. Earlier we had no idea where it went after we sold it. Now the field agent shows us which country it goes to and how much each crate is worth."

Roushan AraFarmer

"The grade on the invoice matches the grade in the crate. That sounds obvious. In this industry it is not."

Mohammad Al-HassanProcurement

"I used to cover three villages on a motorbike with a notebook. Now the app handles the weighing, the pricing, and the payment. I cover nine villages, and the farmers trust the numbers more than they trust me."

Mizanur RahmanField Agent