Fashol
Stacked export shipping containers at a Chittagong port terminal

Exporters.

Fresh Bangladeshi produce, landed at retail across the UK, Europe, the Middle East, and Southeast Asia.

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Farmer network
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Regional corridors
24/7
Dedicated buyer desk

Sourcing fresh produce out of Bangladesh has been a chain of handoffs.

A Bangladeshi wholesale market or container yard with produce handling

A supermarket buyer in Manchester or Dubai sourcing fresh produce from Bangladesh has worked through layers of intermediaries: farmer, arotdar, consolidator, exporter, freight forwarder, and a customs broker at each end. Every handoff adds a price margin - and a quality, documentation, and timeline risk.

Grading varies by whoever last touched the crate; packaging is whatever was available. Last-minute documentation errors hold shipments at customs. The cold chain breaks between farm and container yard, unseen. Produce reaches retail short days of shelf life and often part of the load.

The buyer carries all of this risk, priced into a thin margin they already had no room to protect.

Up to 0%

The share of fresh produce lost globally during packaging and post-harvest handling. Fashol engineers packaging per product, per destination, per volume, and brings that loss down to single digits.

From RFQ to retail shelf, twelve operational stops under one roof.

Most exporters can only account for the middle of the chain. Fashol runs the full arc - inquiry, sourcing, packaging, compliance, logistics, and post-delivery support - on a single platform, with a single accountable team.

A Bangladeshi farmer at harvest in the golden morning light

Journey.

RFQ to retail shelf in twelve precise stops.

Inquiry

1

RFQ received.

A buyer submits a request for quote through Hyperfarm or directly to the export desk. Volume, product spec, destination, target delivery window.

2

CNF priced in 24 hours.

Fashol returns a full CNF quote within a business day. Pricing is live, benchmarked against 200-plus wholesale markets on the platform.

3

Order placed.

The buyer confirms. A dedicated Fashol export manager is assigned to the order from this point onward.

Sourcing

4

Farmer matching.

The order is matched against Fashol's network of 60,000 farmers across nine districts. GAP-certified products source from pre-certified farmers.

5

Packaging engineered.

Packaging is designed and tested for the specific product, destination climate, volume, and transit mode. It is the single biggest lever on post-harvest loss.

6

Sourcing begins.

Farmers are notified, harvest windows are coordinated, and produce is collected at the nearest Fashol hub.

Processing

7

Grading and sorting.

Four-tier grading at intake. Only Grade A moves to export. Grade B and below route to domestic channels, so nothing is wasted.

8

EPZ-approved.

The graded shipment is moved through Fashol's EPZ-approved facility for final inspection, phytosanitary review, and pack-out.

9

Destination docs filed.

Export permits, phytosanitary certificates, certificates of origin, and destination import paperwork handled in-house. HACCP, BRC, and GlobalGAP sourced when required.

Delivery

10

Logistics locked.

Fashol selects air or sea based on product perishability, volume, destination, and buyer's commercial window. Booking is done on pre-negotiated rates with freight partners.

11

Booked and cleared.

The shipment is booked and cleared at origin. Buyer receives live tracking and customs documentation in the Hyperfarm dashboard.

12

Arrived, supported.

The buyer receives the shipment. Fashol's 24/7 desk handles any post-delivery issue - quality, documentation, reorder. The relationship continues past the port.

Scale, reliability, compliance, and a cost structure that holds.

These are the four things a regional retail buyer is actually trying to solve for when sourcing from Bangladesh. Fashol is built around each of them.

01

Scale.

60,000 registered farmers across nine operating districts, supplying 40-plus hubs and 200-plus wholesale markets. Any single RFQ can be matched against existing capacity without needing a new sourcing hunt.

02

Reliability.

Every order is assigned a dedicated Fashol export manager, tracked against a committed delivery window, and covered by a 24/7 buyer support desk. Delivery performance is published to the buyer, not hidden.

03

Compliance.

Fashol's compliance team handles destination-country phytosanitary and import documentation in-house. When a buyer requires HACCP, BRC, or GlobalGAP product, Fashol sources from pre-certified farmers and facilities already registered in the network.

04

Cost that holds.

Live pricing benchmarked against 200-plus wholesale markets, transparent CNF quotes within 24 hours, and packaging engineering that prevents the post-harvest loss that usually gets priced into other suppliers' margins.

The product behind this work.

Hyperfarm

The buyer's procurement desk. Export RFQs, quotes, shipment tracking, documentation, and post-delivery support on one platform.

“We used to work with three separate exporters out of Bangladesh and still spent most of our quality team's time chasing paperwork. With Fashol, the documentation is on the portal before the shipment leaves Chittagong. Our compliance team stopped flagging Bangladesh origin last quarter. That tells me everything.”
Rashid MohammedDirector of Procurement, regional wholesale group, Dubai

The rest of the trade side runs on Fashol too.

Importers

Bulk produce supply for import-focused distributors, with origin documentation and compliance handled upstream.

Wholesalers

Direct sourcing for wholesale buyers moving high volumes into domestic and regional markets.

Commission agents

Traditional arotdars on a modern stack, with transparent pricing and settlement.