Three founders, one chain, built in Bangladesh.
Fashol is a farm-to-business platform in Dhaka, Singapore, and Dubai. Founded in 2019 by Sakib Hossain, Mamunur Rashid, and Numair Hussain. We move perishable produce from more than 60,000 registered smallholder farmers to buyers across three jurisdictions. This is the company dossier.
Sakib Hossain, founder & CEO.
“We started Fashol because the farmer at the end of the chain was paid last, paid least, and paid in a way that kept them outside every other system. Pricing was opaque, settlement was late, and a whole season of work was routinely reduced to a single weak number on a Thursday morning. That is the one problem we work on.”
Three founders, distinct disciplines.
Sakib Hossain
“I want to deliver potatoes on Mars.”
Previously @aladinkids, @printvaly @gazzeto. Forbes 30u30
Mamunur Rashid
“We are building the infrastructure that defines how food moves.”
Previously @BAT, @Tap n Pay @Surecash
Numair Hussain
“Let us champion equitable income for farmers.”
Previously @Roche, Experience in working EU, USA & South-Africa markets
Seven years, nine districts, forty-plus hubs.
- 2019.06
Fashol Dotcom Limited incorporated.
First hub opened in Satkhira. Four farmers, one collection agent, a single pickup van.
- 2020.03
Jashore & Khulna expansion.
First cold-storage node online. Onboarding crosses 500 farmers.
- 2021.11
Jogaan app released (v1.0).
Field agents move to digital records. Paper ledgers retired within two months.
- 2022.02
Dekko ISHO Technologies - strategic investment.
Supply-chain partnership formalized for perishables across Chittagong division.
- 2023.04
$1M pre-seed closed.
Lead: SOSV. Participation: South Asia Tech Partners, Ambareen Reza & Zubair Siddiky (Foodpanda).
- 2023.11
e-Commerce Movers Award (eCMA).
Recognition from the e-Commerce Association of Bangladesh (e-CAB).
- 2024.02
11,000 new farmers onboarded.
Covered by Prothom Alo from a field visit in Satkhira.
- 2024.07
AgFunder GROW Impact Accelerator - Cohort 5.
Selected for the fifth cohort of GROW, focusing on food-price stability and post-harvest loss.
- 2025.04
Forbes founder feature.
Sakib Hossain profiled on direct market access and the economics of perishables.
- 2026.01
60,000+ farmer threshold crossed.
Ninth operating district (Sylhet) live. Forty-plus distribution hubs of record.
Six principles. Operational, not aspirational.
Written into how we decide, hire, and settle with farmers.
Farmer first.
Pricing decisions start from what the grower will take home.
Accountability.
Named owners for each commitment - to farmers, buyers, and investors.
Sustainability.
Waste reduction is a ledger entry, measured per district, per season.
Human-centered.
Jogaan is tested with agents and farmers who have never used a smartphone.
Optimisation.
Data first. First principles next. Opinion last.
Leadership.
Bangladesh's agricultural infrastructure deserves to be designed, not inherited.