01A fair price, benchmarked live.
Jogaan shows Fashol's morning price, benchmarked against live data from 200-plus wholesale markets across Bangladesh. The farmer checks before leaving home, and sells only when the price beats the market.
Farmers.
A fair price for every crop, payment in 24 hours, and a marketplace for everything that goes into the field.
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- Registered farmers
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- Settlement window
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- Wholesale markets benchmarked
The chain was built against the farmer.
Historically the farmer had one buyer: the mahajan at the farm gate. He pays whatever the day allows and discounts the crop against next season's seed loan. The farmer never sees the Dhaka market price and has no receipt.
Payment takes two to four weeks. Deductions appear on settlement day - transport, handling, unseen losses - with no way to contest them. This is how the chain has always worked.
Access to seed, pesticide, feed, and machinery runs through the same middlemen. Access to credit does not exist at all, unless the farmer signs away the next harvest.
Up to 0%
Price uplift for a Fashol farmer over what the traditional chain pays.
Fashol broke the chain and built a better one.
Every farmer registered on Jogaan gets four things the old chain could not offer them. This is the core of what we do on the supplier side.
01
02Payment in 24 hours, straight to bKash.
Settlement lands in the farmer's mobile money wallet within 24 hours of weighing at the hub. No invoices, no follow-up trips, no middleman deductions. The receipt sits in the app, and the farmer can show it to anyone.
03A marketplace for seed, feed, and machinery.
A marketplace for quality-verified inputs: seed, pesticide, feed, and machinery, at prices Fashol negotiates for the whole network. Farmers order from the same app they sell on.
04Financing, underwritten by the farmer's own record.
Launching 2026: input loans and seasonal working capital, offered with banks against each farmer's Jogaan transaction history. No collateral, no branch visits. The sales record is the credit file.
The product behind this work.
The farmer's app. Price alerts, settlement, marketplace, and record.
“Before Fashol, I used to take my cauliflower to the mahajan and accept whatever price he gave that morning. Now I see the price on my phone the night before. If it's not good, I wait a day.”
Two weeks from first conversation to first sale.
Farmers onboard through Fashol's field agents, who handle registration, WhatsApp group enrollment, and the first few transactions together with the farmer. No paperwork required at the farmer's end.
A field agent visits the village.
Fashol's field agent visits the farmer's village, confirms the farmer's crops, growing cycle, and volume, and helps register the farmer on Jogaan.
Jogaan goes on the phone.
The agent walks the farmer through installing Jogaan on their phone and sets up the farmer's bKash or other mobile money wallet for settlement. No bank account required.
First harvest sold.
On the next harvest day, the agent returns. The crop is weighed and graded at the farm gate, and the farmer sees the price on the app before the crop leaves. Payment lands in the wallet within 24 hours.
The farmer runs it themselves.
After the first few transactions, the farmer runs the process independently. The field agent stays available on WhatsApp, but Jogaan handles the weighing, pricing, payment, and record on its own.
Fashol serves the rest of the chain too.
Agri input suppliers
Distribution into the Fashol farmer network for seed, feed, and pesticide companies.
Agri machinery suppliers
Marketplace access to farmer demand for tractors, tillers, and harvest equipment.