Sell direct to the farmer who buys.
Your product on Jogaan reaches 60,000 registered farmers across 50 districts. No dealers, no retail markup. The farmer pays closer to depot price, and you capture the spread the middle of the chain used to take.
Agri input suppliers.
Seeds, pesticides, fertilizers, feed, straight to the farmer. No dealer layers, no margin lost.
- 0
- Farmers on Jogaan, ready to buy
- 0 districts
- Active across Bangladesh
- 0 hubs
- Last-mile distribution to the farm gate
Reaching a farmer has always meant paying someone who knows one.
Input companies in Bangladesh sell through dealers. Seed, fertilizer, and pesticide move from depots to dealers to retailers to farmers. Every hand takes a margin and adds a week. By the time a fertilizer bag reaches a farmer in Rangpur, it has passed through four parties and costs 30 percent more than the depot price.
The problem runs deeper than margin. The input company cannot see its real customer. It knows what the dealer bought, not what the farmer planted. It cannot run crop-cycle campaigns without knowing what grows where, and it cannot reach farmers where dealer coverage is thin. When a product fails a farmer, the company hears about it last, if at all.
The dealer was the best option when there was nothing else. There is something else now.
0 farmers, one platform.
Jogaan, Bangladesh's largest farmer platform, has 60,000 registered farmers transacting every week. Join it and you reach them directly, with full visibility into who buys what, when, and where - no dealer layer in between.
Four things the dealer network was never going to give you.
Direct farmer reach, last-mile distribution, crop-cycle data, and credit infrastructure. Every connection extends an input supplier's addressable market - it does not just digitize the dealer model.
Last-mile logistics, built in.
Fashol's 40+ hub network delivers to the farm gate where your dealer coverage is thin or nothing. Rangpur, Kushtia, Mymensingh, Bogra - the hardest-to-reach farmers become reachable, with no distribution of your own to build.
40+
Fashol hubs across Bangladesh, each with cold chain and storage for agri inputs alongside produce.
Know what the farmer grows before you sell it.
Jogaan's transaction data shows what crops are planted, where, and at what stage. A rice pesticide reaches rice farmers at planting, not harvest. A winter-vegetable fertilizer reaches growers when they need it. Campaign-level targeting, not blast distribution.
Financing
Farmers finance input purchases through Fashol, underwritten against their Jogaan transaction history. The addressable market expands without you carrying the credit risk.
The dealer was the best option. There is a better one now.
The product behind this work.
The farmer platform. List your products on Jogaan and reach 60,000 registered farmers directly, with last-mile delivery through Fashol's 40+ hub network and optional Fashol-backed credit.
“We were selling fertilizer through 180 dealers across 28 districts and still losing farmers in the districts where dealer coverage was thin. Moving a portion of our distribution to Jogaan gave us direct visibility into farmer purchases for the first time. We stopped guessing who our customer was. Now we plan crop-cycle campaigns against live data instead of against dealer sales reports from two months ago.”
Your catalog on Jogaan. Farmers ordering the same week.
No long rollout. Fashol's agri-input team maps your catalog onto Jogaan within days. Farmers order as soon as it is live, Fashol handles last-mile fulfillment through the hub network, and the data flows back to you live.
Catalog mapping.
A Fashol representative walks through your catalog, pricing, packaging, and crop-cycle relevance. Within 48 hours, your SKUs are mapped onto Jogaan and categorized.
Listing goes live.
Your products go live with images, specs, pricing, and recommended crop applications. Farmers across 50 districts see your catalog from day one.
First farmer orders.
Farmers place orders. Fashol's hub network delivers to the farm gate, and payment settles to you same-day on every delivered order.
Data flows back.
You see who bought what, when, where, and for which crop. Your next campaign, launch, and distribution decision runs on live Jogaan data, not dealer reports.
The rest of the supply side runs on Fashol too.
Farmers
60,000 registered farmers on Jogaan, selling produce with transparent pricing, same-day settlement, and access to agri inputs, machinery, and credit.
Agri machinery suppliers
Marketplace access for tractors, tillers, pumps, and harvest equipment. Farmer demand, last-mile logistics, and credit underwriting built in.