Tractors, tillers, pumps, threshers. Sell them or finance them through Fashol.
A tractor in Bangladesh costs five to fifteen thousand US dollars, a thresher two to five thousand, a power tiller under two thousand - still out of reach for most smallholders. The farmer working two or three bighas, whom most machinery companies actually sell to, earns a few thousand dollars a year. The math does not work, so the machinery sits on the dealer floor while the farmer rents or borrows.
Machinery companies have known this for decades. The workarounds - dealer installment schemes, moneylender financing, narrow government subsidies - never reach the full farmer population. So the market looks small when it is huge. Most farmers want modern machinery and cannot buy it, and that gap is where the real Bangladesh agricultural market lives.
The machinery companies do not have a demand problem. They have a financing problem.
Only a small fraction of the 60,000 farmers on Jogaan can afford machinery outright. Most can afford it on installments. Fashol converts that second group into real buyers, expanding the addressable market from a narrow slice to the full network.
Direct farmer reach, Fashol financing built in, last-mile delivery, and post-sale service infrastructure. The complete stack between your catalog and the farmer's field.
List your machinery on Jogaan and reach the full farmer network directly. Farmers browse, compare, request demos, and order. You see who is interested, from which district and crop cycle, before the sale closes.
A farmer who can pay outright buys directly. One who cannot qualifies for Fashol financing, underwritten against their Jogaan transaction history and crop income. Either way you get full payment up front, and Fashol carries the financing relationship.
Farmer financing underwritten by Fashol against live Jogaan transaction data. No credit risk, no collection burden, no financing desk to build.
Machinery is heavy and awkward to ship. Fashol's hub network handles last-mile delivery, on-site assembly, and first-run setup. Neither you nor the farmer sorts out logistics. The machinery arrives working.
Farmers order spare parts and service through Jogaan. The machinery stays running. Your brand reputation stays intact.
The market was never small. The money to reach it was.
The farmer platform. List your catalog on Jogaan and reach 60,000 registered farmers directly, with live demand visibility and order handling.
Not limited by what farmers want. Limited by what they can pay. Fashol closes the gap.
No long rollout. Fashol's agri-machinery team maps your catalog, pricing, and service terms onto Jogaan. Farmers start viewing and requesting demos, and orders - paid outright or financed through Fashol - follow.
A Fashol representative walks through your catalog, pricing, warranty, delivery, and spare-parts availability. Your SKUs are mapped onto Jogaan with full technical specs.
Your machinery goes live with images, specs, pricing, Fashol financing terms, and warranty details. Farmers across 50 districts see your catalog.
Farmers order directly on Jogaan. Outright or financed, full payment settles to you up front - Fashol carries the installment relationship with the farmer.
Fashol's hub network delivers to the farmer's field, handles assembly, and supports spare-parts and service requests through Jogaan. Your operational footprint stays light.
60,000 registered farmers on Jogaan, selling produce with transparent pricing, same-day settlement, and access to agri inputs, machinery, and credit.
Seeds, pesticides, fertilizers, livestock feed direct to the farmer. Last-mile logistics and crop-cycle data built in.
