Fashol
A truck in motion on a Bangladeshi highway carrying produce between hubs

The loads were always there. Now so is the visibility.

Fashol partners with small fleet owners across Bangladesh to route loads directly, match return trips, and keep trucks earning on both legs. No brokers. No empty returns.

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Hubs of origin and destination
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Districts of operational reach
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Moving through the network monthly

The truck earns on one leg and loses on the other.

A truck owner in Bangladesh runs on margins the market has already thinned. Half the trips are empty returns - potato down to Dhaka, deadhead back to Rangpur. Loads come through brokers who take a commission off the top, and the work you cannot see from your home corridor might as well not exist. So the truck sits or runs half full, and every unloaded kilometer is paid for out of pocket.

The fleet is there. The system that keeps it moving is not.

Full trip out. Full trip back.

What a Fashol partnership keeps running.

Direct loads, matched returns, network-wide visibility, standing utilization. The difference between a truck that runs and a truck that earns on both legs.

An isometric diagram of loads being dispatched from a Fashol hub to partner trucks across the network

The load pipeline

3,500+ MT of produce move through the network monthly. Fashol's hub team dispatches these loads straight to partner fleets - no brokers, no commission.

An isometric diagram of a truck loaded on both directions of its route, with upstream and downstream matched

Return trips, not empty ones

Fashol moves produce upstream from farms to hubs and downstream to buyers. A truck loaded on the way out gets matched on the way back. Both legs earn.

Loads visible across 50 districts

See available work across the full Fashol network, not just the corridor you already know. Pick the routes that match your fleet.

Direct, not through a middleman

Loads come from Fashol's hub team straight to you. What used to be broker commission stays with the truck.

Routes built around the hub network

40+ hubs across 50 districts create natural corridors. Fashol matches your fleet to the routes that keep the kilometers efficient.

Steady work, by the month

3,500+ MT moving every month needs trucks every day. Standing partnerships mean predictable utilization instead of chasing jobs job by job.

40+ hubsOf origin and destination
Direct dispatchNo broker commission

A truck that keeps moving is a truck that keeps earning.

The systems that route the trucks.

Jogaan

Loads from the farm side.

Farmers booking produce into Fashol hubs generate the upstream load. Jogaan handles registration, volume forecasting, and the dispatch to your fleet.

Hyperfarm

Loads from the buyer side.

Restaurants, supershops, and quick commerce order against hub inventory. Hyperfarm dispatches the downstream load - the return trip your truck used to drive empty.

“I run three trucks on the Rangpur-Dhaka route. For years, we took potato down and came back empty. Brokers in the middle, always. Fashol loads us with potato from the hub, and when we drop it in Dhaka they have vegetables waiting for the return. Three trucks earning on both legs is a different business than three trucks earning on one.”
Jahangir AlamSmall fleet operator, Rangpur-Dhaka corridor

How the partnership starts.

Partnership, not sign-up. A cycle of steps that sets the fleet up to run networked.

01

Fleet review.

We look at what you run.

Truck count, types, home corridor, cold-chain capability, driver availability. Map your fleet against the routes Fashol moves.

02

Integration.

The dispatch connects.

Your fleet joins the Fashol load board. Upstream loads from Jogaan and downstream loads from Hyperfarm become visible to your dispatch.

03

First cycle.

Trips begin.

Loads start routing through your trucks. Return trips get matched. The Fashol hub team coordinates pickup, delivery, and reconciliation.

04

Standing partnership.

The rhythm holds.

Rate cards, volume forecasting, and seasonal planning happen together. Your fleet runs networked, not freelance.

The rest of the chain runs on Fashol too.

Cold storage operators

Cold storage facilities plugged into the Fashol network, with verified inbound bookings and outbound orders from the buyer side.

Commission agents

Traditional arotdars on a modern stack, with transparent pricing and digital settlement.

Wholesalers

A modern supply stack behind the wholesale trade, with 50-district sourcing and same-day settlement.